Brand Guidelines
Welcome to the Get Beyond brand standards guide. Designed to communicate who we are both visually and verbally, reference and follow these guidelines to maintain, strengthen and steward the integrity of the Get Beyond brand.
Logo | Color| Typography | Language | Give Back
Primary Logotype
Get Beyond means doing more than expected and advancing the status quo. The arrow in the logotype reinforces both the meaning of the word Get Beyond and the company’s core commitment to drive business forward for our clients.
Primary Logomark
The logomark should be used in tangent with the Get Beyond logotype. It incorporates the arrow in a forward-facing direction to evoke progress and innovation. The logomark is meant to be used sparingly—specifically when the brand is known.
Alternate Color Variations
The logomark should be used in tangent with the Get Beyond logotype. It incorporates the arrow in a forward-facing direction to evoke progress and innovation. The logomark is meant to be used sparingly—specifically when the brand is known.
Clear Space
There should always be clear space surrounding the Get Beyond logo to maintain brand integrity. The minimum required clear space around the perimeter of the logo should always be equal to the height of the arrow in the logo.
Product Logos
Individual product logos are used to differentiate products within the Get Beyond brand umbrella. In their initial appearance they should be accompanied by the primary Get Beyond logotype. Subsequent appearances do not require an accompanying primary logo. Product logos are meant to be a visual distinction, not to be read verbally or written out with a “b” preceding the product name.
Product Logo Variations
The product logo has two main variations—boxed and unboxed. The two-color versions are preferred. When a two-color treatment is not available, the black, unboxed option should take precedence. When the product logo appears on a background color, the white variation of the logo is to be used.
Logo Placement
The Get Beyond logo should appear on solid backgrounds or quiet patterns to ensure legibility and integrity. Such backgrounds should fall into the Get Beyond color palette when possible.
Logo Violations
In order to maintain the integrity of the Get Beyond brand, altering the logo is strictly prohibited. Logo lockups are not permitted. Please respect and adhere to all Get Beyond brand logo guidelines.
Color
Primary Color Palette
The primary palette consists of Get Beyond Orange and Get Beyond Black. The orange color deliberately evokes both a fiery intensity and offers a warm, approachable aesthetic. It is combined with the black for a bold, professional outlook.
Get Beyond Orange
CMYK: 0, 53, 96, 0
RBG: 255, 143, 28
HEX: #FF8F1C
Pantone 1495 C
Get Beyond Black
CMYK: 0, 0, 0, 100
RBG: 0, 0, 0
HEX: #000000
Pantone Black C
Blue
HEX: #437EC5
Light Blue
HEX: #2596D4
Dark Green
HEX: #23907C
Light Green
HEX: #3EC2A2
Light Purple
HEX: #9000A5
Dark Purple
HEX: #5B27AC
Typography
Primary Typeface
Montserrat Regular
Montserrat Italic
Montserrat Bold
Montserrat Bold Italic
Secondary Typeface
If Montserrat is unavailable, Helvetica Neue can be used as a substitute.
Language
Legal Name
Above and Beyond Business Tools and Services for Entrepreneurs, Inc.
Doing Business As (DBA) Name: Get Beyond
General Communication should reference “Get Beyond.” This includes internal and external communication including spoken, email, social media, sales collateral, and written materials.
Company Description
Get Beyond is a financial technology and transactions company that strives to simplify operations and reduce costs for small and mid-size business owners in a clear, transparent manner they can trust. Offering a suite of tools and services ranging from payment processing, to payroll and point-of-sale, Get Beyond provides transparent pricing, flexible contract terms and quality customer support.
Brand Voice
As approachable as it is professional, the Get Beyond voice is conversational, ardent and concise. Just as our products exist to cut through the clutter, so should our language. Avoid ambiguity, colloquial and exclamatory language. When speaking to our products, language should focus on the benefit offered rather than dwelling on the issue or problem, and should show our expertise, but never be assumptive.
Brand Tone
Approachable not Basic
Concise not Dull
Playful not Unpolished
Upbeat not Zealous
Purposeful not Preachy
Familiar not Unprofessional
Brand Naming Violations
Get Beyond
- GetBeyond
- Beyond Inc
- Beyond
- Above and Beyond
- A&B
Give Back
- GiveBack
- Giveback
- Give Something Back Foundation
Give Back
A Company with a Cause
Give Something Back (Give Back) is a founding partner and controlling stockholder of Get Beyond. Providing college scholarships and mentoring to students who have faced economic hardship or other challenges such as foster care or the incarceration of a parent—Give Back is an integral component of the Get Beyond brand identity. From aiding in educational success to creating jobs, Give Back is an example of Get Beyond’s commitment to building a better future—for both businesses and students.
Doing Business As (DBA) Name: Give Back
General Communication should reference “Give Back,” and should never be written as one word or include “foundation.” This includes internal and external communication including spoken, email, social media, sales collateral, and written materials.
Give Back Logo
Just as the arrow in the Get Beyond logo represents driving business forward, the reverse complementary arrow in the Give Back logo illustrates our commitment to giving back.
