As a business owner during these uncertain times, maintaining an honest, open line of communication with your customers is one of the best ways to keep moving forward. Remember that your customers are struggling too—and many are experiencing business disruptions of their own. As we all face this crisis together, transparent communication with your customers will allow them to empathize with what your business is going through. Wondering what you should say to your clients? We’re sharing a few templates below for communicating with your clients. Download this kit with curated email templates and social media images ready for you to share with your customers.
Download our COVID-19 Marketing Toolkit:
Contents include: customizable social images, suggested email copy, and more.
Let your customers know what’s happening with your business by sending them an email. If you’ve implemented new hours, new procedures, or have shifted your product or service—let them know. Make sure you communicate to your customers all the ways they can support your business—like if you’re now taking online orders or allowing orders through your Facebook page.
Social Post
Engaging your customers through your social channels—like Facebook and LinkedIn—is one of the easiest ways to stay connected to them throughout this uncertain period. Use this time to add new content to your social channels, keeping your customers involved in the happenings at your business. According to a recent Harvard Business Review study, “When customers are separated from the work that’s being done behind the scenes to serve them, they appreciate the service less and then value the service less.” It’s important to tell your customers about all the hard work you’re doing to keep your business running. Don’t shy away from updating your customers on what’s going on in the background, and the lengths your team is going to in order to get your customers what they need.
Ensure Your Local Listings Are Updated
It’s likely your business hours have changed. Think about all the local listing sites you use—are they all updated with your updated hours and other business changes? If your restaurant is offering online ordering, make sure your updated menu is available on sites like Google and Yelp. We can help make sure your business is listed on all these sites, with accurate and up-to-date info on things like hours of operation, your address, menu items, phone number, and more.
Remember that we are all facing this crisis together—use this time to leverage your connection to your clients and consider how this might be impacting them as well. Keep your community connected through your business and continue to keep transparency at the forefront of all your communication. Looking for additional resources to get through this challenging time? Check out all our COVID-19 resources, and other ways Beyond can help keep your business moving forward.
