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The Benefits of Online Ordering Directly from Your Website

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As a small business owner, you know the value of doing business your own way. From managing restaurant operations to overseeing your waitstaff, you’re used to running the show. And when it comes to implementing new business operations and systems, you know what’s best for your restaurant.

The coronavirus pandemic forced most restaurant operators to rely on take-out and delivery orders. If you’ve found yourself scrambling for ways to support your take-out business, you’re not alone. Even before COVID-19, online ordering was growing 300 percent faster than dine-in spend, so investing in online ordering is a worthwhile investment.

In order to get online quickly, many restaurant owners have turned to third-party platforms to manage online ordering and delivery.  However, 70 percent of consumers say they’d rather order directly from a restaurant. A recent study found that both restaurant owners and millennial consumers feel that third party platforms interfere with their relationship with the restaurant. Even worse, many restaurateurs are learning that third-party delivery platforms come with hefty commission fees.

If you’re looking to implement online ordering, consider using a platform that will integrate directly with your website and Facebook. This allows you to leverage your current online investments and maintain a direct relationship with your customers.  Beyond’s online ordering platform gives you all the tools you need to track orders and grow your online sales. With a low monthly fixed rate and no commission payments, your customers can have confidence knowing they are directly supporting your business. On top of that, you will have your own customer’s data instead of having a third party using that data to market against you.

As we continue to navigate the coronavirus crisis, we want to do so together. Providing small businesses like yours the resources needed to adapt your business to the new landscape is our priority. Check out all our COVID-19 resources, and all the ways we can support your business during this dynamic time. 

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